I Publish Architecture & Design

 

 

 

BR351 is producing print and online content about architecture!

We are researching on the best way to publish architecture on these new digital media such as the iPad and other tablets…

Search

Twitter feed

Find me on...

Posts I like

More liked posts
Link
 View high resolution
Tablets Before and After the iPad… the proof that good design is an added value! Via OS X DAILY

Tablets Before and After the iPad… the proof that good design is an added value!

Via OS X DAILY

“Personally I like the concept of having a magazine of content created by someone who is very knowledgeable about an specific subject. I am not sure however if existing concepts of magazine translate into the digital arena.”

I couldn’t agree more… check the full article in The future of iPad/digital magazines – the six big questions

eMarketer Projections says online revenues won't cover print shortfall

It isn’t news that magazines are seeing their print advertising revenue disappear before their eyes; the real story is in whether they can replace that lost cash with online revenue. New data from eMarketer answers this in the negative, projecting that total US magazine ad revenue will fall from $17 billion in 2010 to less than $15 billion by 2015.

Source flippingpagesblog

“(…) Oz for digital publishing is still a very long digital brick road.”

Rudebare in Comments for A Race Between Digital and Print Magazines

TABLET PC COMPARISON

Check out the iPad competence in the tablet market…

This I Want To See!!!

I’m downloading May Issue of WIRED Magazine for the iPad that is free, and promising the inclusion of the following tools that I’m interested to see…

In this issue, WIRED extends reader engagement even further, including:

  • Social sharing that allow readers to post articles via Twitter, Facebook or share via email
  • Functionality that allows readers to tap on a “Buy Now” button in the product review section to instantly purchase reviewed products

“(…) Very few people write blogs or produce any type of media these days, people seem to prefer clicking a “like” button, or retweeting someone else’s content. It would be more accurate to describe this as social distribution of media — it most definitely is not social media. (…)”

Something to think about… The Demise Of Social Media And The Return Of Mass Media by Tom Foremski via Flipping Pages

Source flippingpagesblog

Bonnier created one of the first creative concepts for a tablet magazine before the iPad come to existence. Now they developed NEWS+, a digital daily newspaper concept…

“We think tablet technology will create a new group of tablet-only publishers. It will include those who haven’t had the capital to launch previously and also small to medium print publishers who will convert to tablet only. Many times these kinds of publications don’t have the funding for a full-time sales force.”

Mike Basso from Tablet Ad Network interviewed Digital Magazine Publishing

Arquitetura & Construção

Just found today in Talking New Media that Arquitetura & Construção launched their title for the iPad using the Woodwing platform. Being an architect and developing myself a title for the iPad, I downloaded the App and made a test run…

First of all, the contents were a positive surprise. I stopped reading Arquitectura & Construção (their portuguese sibling from Grupo Impresa) because I disliked their approach to architectural contents and lack of editorial criteria — this is something common to Brazilian architecture magazines as Projeto and AU — but I was amazed to see interesting articles such as the one about Container Houses or the one about Marina Acayaba and Juan Pablo Rosenberg.

About the application itself, I can say it is what we can expect from the Woodwing platform. I’m no fan of their App UI which I see as a reminiscence of the the 80s CD Rom — ugly and dated — but it gets the job done.

Obviously the biggest problem that all these magazines face when porting their titles from print to the iPad is that it leads to an almost replica of the paper content, using interactive stuff like this annoying scrolling text inside mini-boxes and multi-state objects to show different content, trying to mimic web interactivity to the new media.

I don’t agree with Pedro Monteiro (from the portuguese group that owns the same title) when he says this ”specific app was well done, focusing in on the content”. I don’t think this app is well done but it is what we expect from a corporation such as Abril group, but I completely agree with him and with Talking New Media on another thought that “without the burden of having to translate print pages for the iPad, new ideas that are native to the tablet could be created” and this leave us with a great question:

Why the big corporations don’t learn from software developers and stop trying to replicate their print titles into the tablets, and start exploring this new media with revolutionary titles?

Loading posts...