Just found these interesting thoughts on Advertising, both on Print and Online by FLIPBOARD CEO Mike McCue… worth to read about in the in his interview in Business Insider…
There’s the opportunity to approach this from a design point of view. If we lay out the content in a way that’s paginated, that has a clear separation for advertising and content like what you see in magazines, if you figure out how to deliver all these things faster so you’re not waiting for things to load – you’re not waiting for a page to load because it has all these ads on it – and you follow some of the basic old world magazine designing principles and apply those to Internet content, he advertising business model works.
Take Vogue magazine, for example. They have a circulation of 1.2 million people and they make $300 million in advertising. That’s awesome. But you can’t do that in the web. Ask someone who reads Vogue: “Imagine I have two different copies of Vogue magazines, they’re the same issue except one has ads and the other one doesn’t. Which one are you going to pay $5 for?” Everybody who reads Vogue wants the one with the ads. But if you asked them the same thing about the website they all say they don’t want the ads. So what that says to me is that this is a design problem. The economics have always been there, and I think they can be there. So I think there’s a tremendous opportunity here. Publishers are excited about it. We’ve captured their imagination and they’re actively working with us now to dial up the content and actually present more of it – faster, cached, paginated, beautifully laid out just like a magazine – to end up actually making 10x the revenue from advertising they are on their websites today
“After almost 10 years of dicking around with tablet PCs on their own, Microsoft has been cut down by the iPad in a single, swift, practiced stroke. Microsoft’s mobile efforts are fucked. They do not understand Apple, they are only just beginning to really understand how fucked they are, and they are not changing their strategy for dealing with them.”—Soft Arts: From the Shadow of Mordor: iPad vs Slate
"Predicting the iPad" is a paper on the role of iPad in changing our digital futures. It is written by Katie Lips (Mobile Strategist at Kisky Netmedia) and includes input from leading industry experts from education, arts and culture, ad from users and enthusiasts. More than a device review, this paper explores exciting iPad futures, and has been created to accompany a presentation on the same topic.
An interesting redesign of the Safari browser on the iPad. Apple should definitely adopt the URL/search bar on top of keyboard idea. Not sure about the ‘Edge Swipe’ though. I want to be able to leave the toolbar visible at all times. A sidebar like Reeder’s would be perfect!