It isn’t news that magazines are seeing their print advertising revenue disappear before their eyes; the real story is in whether they can replace that lost cash with online revenue. New data from eMarketer answers this in the negative, projecting that total US magazine ad revenue will fall from $17 billion in 2010 to less than $15 billion by 2015.
“(…) Very few people write blogs or produce any type of media these days, people seem to prefer clicking a “like” button, or retweeting someone else’s content. It would be more accurate to describe this as social distribution of media — it most definitely is not social media. (…)”—Something to think about… The Demise Of Social Media And The Return Of Mass Media by Tom Foremski via Flipping Pages
“We think tablet technology will create a new group of tablet-only publishers. It will include those who haven’t had the capital to launch previously and also small to medium print publishers who will convert to tablet only. Many times these kinds of publications don’t have the funding for a full-time sales force.”—Mike Basso from Tablet Ad Network interviewed Digital Magazine Publishing
Just found today in Talking New Media that Arquitetura & Construção launched their title for the iPad using the Woodwing platform. Being an architect and developing myself a title for the iPad, I downloaded the App and made a test run…
First of all, the contents were a positive surprise. I stopped reading Arquitectura & Construção (their portuguese sibling from Grupo Impresa) because I disliked their approach to architectural contents and lack of editorial criteria — this is something common to Brazilian architecture magazines as Projeto and AU — but I was amazed to see interesting articles such as the one about Container Houses or the one about Marina Acayaba and Juan Pablo Rosenberg.
About the application itself, I can say it is what we can expect from the Woodwing platform. I’m no fan of their App UI which I see as a reminiscence of the the 80s CD Rom — ugly and dated — but it gets the job done.
Obviously the biggest problem that all these magazines face when porting their titles from print to the iPad is that it leads to an almost replica of the paper content, using interactive stuff like this annoying scrolling text inside mini-boxes and multi-state objects to show different content, trying to mimic web interactivity to the new media.
I don’t agree with Pedro Monteiro (from the portuguese group that owns the same title) when he says this ”specific app was well done, focusing in on the content”. I don’t think this app is well done but it is what we expect from a corporation such as Abril group, but I completely agree with him and with Talking New Media on another thought that “without the burden of having to translate print pages for the iPad, new ideas that are native to the tablet could be created” and this leave us with a great question:
Why the big corporations don’t learn from software developers and stop trying to replicate their print titles into the tablets, and start exploring this new media with revolutionary titles?
Something that I’ve been trying on my site is bringing that influence of print design online, heavily inspired by a magazine…Where I might have a very simple system for layout, some very common page elements—things like the date, the title and the navigation. And that can stay intact. But when the story calls for it…the visual design can adapt around that. Things can change.
Secrets and Happiness of Digital Publishing is one of the great blogs I currently follow due to our interest in iPad publishing. This post analyzes in a graphical way the rhythm of the magazines, posting a Spark type of graphic that allow us to analyse the trends for each title. It is worth the reading…