I Publish Architecture & Design

A review of the ZINIO’s iPad Reader App. I dislike the easy way to get print magazines on the new media devices such as Zinio or Issuu mainly because their page flip metaphor and the lack of interactivity, but this one is doing a good job… 

As found in the talkingnewmedia.com website…

Let’s be honest: I do not like flip books — at least flip books on the web. It is not the fault of the flip book vendors. Instead, publishers have used the flip book as either a way to enhance their dreary web sites, or in the desperate hope that readers will migrate to the flip books and then publishers — especially B2B publishers — can cut their print runs while still delivering the same number of issues for their advertisers. 

But the tablet offers a second chance for both flip book vendors and publishers who need a way to keep up base rates while cutting print runs. Zinio’s flip books look pretty darn good on the iPad. And while VIVmag’s content was not my cup of tea, I certainly will be exploring the other five magazine’s Zinio has included in their initial iPad app.