Look for continuities and convergence before getting too preoccupied with the radical departures!

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Look for continuities and convergence before getting too preoccupied with the radical departures!

”(…) The conventional wisdom in the magazine industry is that digital magazines need to be radically different from what has gone before. There is a marked difference between magazine publishers and book publishers in this respect. Since book publishers assume that digital books, or ebooks, are really very much the books that publishers have always published. Book publishers assume that their market and their business is going to become largely digital in the next few years. Magazine publishers seem to be strangely less confident about the continuity and convergence of their digital future on what they already do. Perhaps this is the biggest challenge facing the magazine industry at this point: to recognize that going digital is inevitable and is mostly a matter of doing what they already do only in a better and more economically digital fashion.”

Read the Full Article @ ExactEditions blog…