I Publish Architecture & Design
BR351 is producing print and online content about architecture! We are researching on the best way to publish architecture on these new digital media such as the iPad and other tablets…
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The IAgency: How the IPad Will Change the Advertising Business
Phil Johnson writes about the challenges for Ad Agencies in the iPad world, saying that they should learn about the dying print industry…
All these developments raise the creative bar for agencies. At a minimum, if you’re in the business of creating any kind of publication, you will need to master this new medium if you expect to get the attention of consumers. There’s also a tremendous opportunity for innovation, and it wouldn’t surprise me to see some of the most exciting book concepts get published, not by traditional publishers, but by companies and agencies that already see the value in branded content.
Read Full Article @AdvertisingAge
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digitalfizz reblogged this from br351 and added:
All these developments raise the creative bar for agencies. At a minimum, if you’re in the business of creating any kind...
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br351 posted this
