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BR351 is producing print and online content about architecture!

We are researching on the best way to publish architecture on these new digital media such as the iPad and other tablets…

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4 posts tagged advertising

eMarketer Projections says online revenues won't cover print shortfall

It isn’t news that magazines are seeing their print advertising revenue disappear before their eyes; the real story is in whether they can replace that lost cash with online revenue. New data from eMarketer answers this in the negative, projecting that total US magazine ad revenue will fall from $17 billion in 2010 to less than $15 billion by 2015.

“We think tablet technology will create a new group of tablet-only publishers. It will include those who haven’t had the capital to launch previously and also small to medium print publishers who will convert to tablet only. Many times these kinds of publications don’t have the funding for a full-time sales force.”

Mike Basso from Tablet Ad Network interviewed Digital Magazine Publishing

The IAgency: How the IPad Will Change the Advertising Business

Phil Johnson writes about the challenges for Ad Agencies in the iPad world, saying that they should learn about the dying print industry… 

All these developments raise the creative bar for agencies. At a minimum, if you’re in the business of creating any kind of publication, you will need to master this new medium if you expect to get the attention of consumers. There’s also a tremendous opportunity for innovation, and it wouldn’t surprise me to see some of the most exciting book concepts get published, not by traditional publishers, but by companies and agencies that already see the value in branded content.

Read Full Article @AdvertisingAge

Some Thoughts on Advertising…

Just found these interesting thoughts on Advertising, both on Print and Online by FLIPBOARD CEO Mike McCue… worth to read about in the in his interview in Business Insider…

There’s the opportunity to approach this from a design point of view. If we lay out the content in a way that’s paginated, that has a clear separation for advertising and content like what you see in magazines, if you figure out how to deliver all these things faster so you’re not waiting for things to load – you’re not waiting for a page to load because it has all these ads on it – and you follow some of the basic old world magazine designing principles and apply those to Internet content, he advertising business model works.

Take Vogue magazine, for example. They have a circulation of 1.2 million people and they make $300 million in advertising. That’s awesome. But you can’t do that in the web. Ask someone who reads Vogue: “Imagine I have two different copies of Vogue magazines, they’re the same issue except one has ads and the other one doesn’t. Which one are you going to pay $5 for?” Everybody who reads Vogue wants the one with the ads. But if you asked them the same thing about the website they all say they don’t want the ads. So what that says to me is that this is a design problem. The economics have always been there, and I think they can be there. So I think there’s a tremendous opportunity here. Publishers are excited about it. We’ve captured their imagination and they’re actively working with us now to dial up the content and actually present more of it – faster, cached, paginated, beautifully laid out just like a magazine – to end up actually making 10x the revenue from advertising they are on their websites today

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